Built a micro site called Yours, Mrs Claus where women could unite over their individual festive experiences, navigable only via ‘hidden’ native ads.

More than 50,000 visits, with a total campaign reach of more than 60 million. Gifts in Action achieved 110% of its fundraising target that year.

Won Most Innovative Use of Digital & Social Media award at PR Week Awards 2017 and Branded Journalism at EMEA Sabre Awards 2018 among other shortlists.