• Projects
  • About
  • Blog

HazelBeevers

  • Projects
  • About
  • Blog

BT 'Modern Families'

Created, directed and produced a campaign to launch BT’s ‘Complete Wi-Fi’, their new mesh wi-fi product.

This included ethnographic research the ‘BT Modern Families Report’, a press conference including a physical interpretation of the research findings (also used for BT internal comms) and video content.

The campaign resulted in 56 pieces of coverage and a combined reach of 532,455,318.

BT-14-11-18128825.jpg
BT Report 22nd Nov v4 – 300dpi.jpg
BT-14-11-18128320.jpg
BT-14-11-18128970.jpg
BT-14-11-18129250.jpg
BTdisk-138.jpg
BTdisk-171.jpg