The Francis Bacon Estate were looking to grow their presence online. Developing a regular posting strategy that prioritised Instagram and Stories was key to this approach; which engaged a younger audience with the artist’s oeuvre, history and legacy by experimenting with new formats on social. This was underpinned with an editorial approach via topical blog posts. In two years the Instagram community grew from 20k to 124k followers; (51% growth in 2021 alone) and achieved over 1m impressions each year.
Working with Stranger Collective in 2021, I conceived the idea for, and produced, a special ‘Warm Glow’ portrait series of by the award-winning photographer Danny North – including an online exhibition, set of ‘Photographer’s Notes’ short films, and printed publication. Check it out the full exhibition and films on the land&water Journal. This project was supported by an influencer and brand collaboration strategy to grow the Instagram community.
The Lit Platform exists to push publishing possibilities and act as a creative bridge for new writing talent.
I manage a team of writers, creatives and academics to produce The Lit, a digital quarterly journal, writing workshops, and Lit:Up, our flagship mentoring programme. I lead on marketing and comms plans for each piece of activity, ensuring that we reach a diverse audience.
Everything we do is designed to offer insight, opportunity and access for those interested in shaping the future of publishing.
A Stonewall and Ben & Jerry’s partnership to promote their core brand value as advocates for social justice. We renamed flavour “Oh My Apple Pie” as “Apple-y Ever After” in support of same-sex marriage in the UK. Built a Facebook app so that ice cream fans could 'marry' their friends on Facebook to pledge support with brand and cause.
Produced a celebration ‘wedding party’ outside parliament the day the same-sex marriage bill was passed, with influencers, MPs such as Lynn Fetherstone and Stonewall.
Built a micro site called Yours, Mrs Claus where women could unite over their individual festive experiences, navigable only via ‘hidden’ native ads.
More than 50,000 visits, with a total campaign reach of more than 60 million. Gifts in Action achieved 110% of its fundraising target that year.
Won Most Innovative Use of Digital & Social Media award at PR Week Awards 2017 and Branded Journalism at EMEA Sabre Awards 2018 among other shortlists.
Created, directed and produced a campaign to launch BT’s ‘Complete Wi-Fi’, their new mesh wi-fi product.
This included ethnographic research the ‘BT Modern Families Report’, a press conference including a physical interpretation of the research findings (also used for BT internal comms) and video content.
The campaign resulted in 56 pieces of coverage and a combined reach of 532,455,318.
Managed 24 community events that took place over 24 hours, to launch ‘Spark Something Good’, a volunteering initiative from M&S.
Campaign resulted in 100% positive sentiment and coverage, was trending in UK within 24 hours and subsequently rolled out worldwide
So many people have great sustainable business ideas, but no access to land to bring it to life…
For rural estate in Hampshire - Kingsclere Estates - we developed a communications strategy called Pitch Up! A kind of “Dragon’s Den for farmers.”
This was a multi-platform approach led by organic tactics; eye-catching social media, a targeted audience strategy and concentrated PR and media liaison.
Since launch word has spread; we’ve seen 750% increase in Kingsclere’s Instagram followers and over 30 pieces of press coverage (including an interview with Tim on Radio 4’s On Your Farm), as well as a new Scottish estate replicating the scheme.
Produced a series of interactive workshops themed around ethical business on behalf of Ben & Jerry’s, to reiterate one of their social mission principles as advocates for sustainable business.
Aspiring entrepreneurs were invited to hear from experts such as Freecyle, Fare Share, Martha Lane Fox and Liz Earle, and pitch their business ideas in 140 characters.
Achieved 50 pieces of coverage, total OTS 44,156, 185, Twitter reach 3,800,000.
Directed and produced a brand awareness project for ADT; A Dark Time. Published an original novella written by award-winning author Sophie Hannah, with home security tips from their security experts woven into the prose.
Campaign had an overall reach of 400m+, resulting in 9% direct sales boost. Shortlisted for EMEA Sabre Awards 2019.
Produced content for Project: Aloft Star UK 2016 & 2017; the search for the UK’s unsung musical talent.
Achieved 1,021,800 views (Facebook Live stream 3.3k) and 968,954 people reached.
Swing the Vote was based on our belief that 18 to 24-year-olds – over half of whom sign online petitions – aren’t apathetic. They need to believe they can make a difference.
We launched the campaign with premiere of a crowd-sourced manifesto film at RichMix hosted by Rick Edwards, partnering with Bite the Ballot to host a Twitter-powered graffiti battle to showcase how young people felt about the general election and give the opportunity for young campaigners to have their voices heard.
This trended with over six million impressions, and we increased 18-24 year old's intentions to vote at 2015’s General Election by over 50%.
Created and produced the consumer launch for BT Plus: ‘BT Plus Great Indoors’.
The campaign generated 43 pieces of coverage, a cumulative earned reach of 121,859,787. The events generated combined reach of 4,270,250, 100% featuring #BTGreatIndoors.
Produced three mockumentary-style videos to launch Shotgun, a telematics app targeted at male first-time drivers.
The campaign reached 2.4 million 17 to 25-year-olds, generating earned media coverage of £5.8m advertising equivalent.
Devised and delivered Unity’s social listening campaign for Direct Line, #DirectFix.
Direct Line wanted to be known for fixing, in-line with the Winston Wolf ATL. We brought this to life by answering a human need - it’s the little things that tip us over the edge, the everyday problems such as running out of phone battery, a broken heel, being caught out without an umbrella.
We brought this to life using social listening to find these ‘everyday emergencies’ that Direct Line could fix. Using a team of fixers, a few famous friends (Stuart Pearce) and a lot of creativity, we fixed Britain’s everyday problems.
Produced the #FollowtheFairies Christmas campaign for M&S to support the ‘Magic & Sparkle’ ad.
Brought the fairies to life by delivering random acts of kindness and asking the public to follow their journey of good deeds, from delivering chocolates to NHS staff working night shifts to bringing a snow day to a school in Cornwall.
Each act left the message ‘#FollowTheFairies’ on Twitter, which created media speculation and laddered up to the ‘reveal’ moment of the ad airing.
42,000+ people followed @TheTwoFairies, giving the ad exponential power as a huge talking point, with over 1.7 billion opportunities to see.
Directed and produced a film for Get Safe Online Week to engage millennials in online safety.
Winner of PR Week Awards 2018, ‘Public Sector’ Award. Generated 50 pieces of coverage, including 13 a six-minute branded segment on The One Show.
Forty-one per cent of millennials surveyed said the campaign made them think about their own online security.
Unity was tasked with bringing HIV/AIDS back onto the agenda. Worked with the ad agency to raise awareness around the provocative TV ad that aired on Valentine’s Day, “Come Together”, promoting every couple’s right to enjoy ‘amazing, earth-shattering and safe sex’.
Supported by placing an exclusive piece on The Independent and influencer gifting of the Come Together boxes.
The ad received 250,000 views on YouTube, 37,000 unique web visits and average donation value of £19.50 for the international AIDS Alliance.
Produced all influencer content and events for UK media and consumer launch of STRONG by Zumba, the new HIIT product from Zumba.
Planned and produced a stunt and photo shoot to raise awareness of the launch of Better Call Saul on BT TV.
Resulted in 74 pieces of earned media coverage, with a reach of 565,288,589.
Founder and creative director of Margaritas, a pop up serving Margherita pizzas and Margarita cocktails at venues across London. Featured in Time Out magazine, The Nudge, Shortlist and other titles.
Built and populated our Instagram, Facebook and captured all content, also producing all live events.
Some coverage: Hot Dinners / Design My Night / Urban Intention / Destination Delicious
Captured photography for launch of The Tipsy Snowcone, an iced cocktails pop up. Created content calendar, including copywriting of social posts.
Created a mini prototype alarm for ADT – MAIA. Using motion sensor technology, when anyone got within 50cm of the alarmed item, the camera was triggered and sent a photo to your phone to catch ‘petty pilferers’. Produced all photography and videography campaign content.
Achieved an OTS of 500million and social engagement rate of 30%. Winner of Consumer Marketing at EMEA Sabres 2018
Project managed the launch of BT’s ‘Ultrafast Fibre’; a new high-speed broadband product. To contextualise the speed claims, we compared downloads to breakfasts: The Megabit(e) Breakfast.
Produced external campaign content with influencer chef Ian Haste and branded materials for internal comms launch events.
Produced a video showcasing Code Kingdoms’ suitability as a Christmas gift for modern kids, who are more interested in tech than traditional gifts.
Created and produced a video and photography for Lloyd’s to highlight the risks of identity fraud (criminals who impersonate victims to gain access to their bank accounts), playing on the concept of CEO lookalikes.
Produced all visual content for the DVD launch of Smurfs, The Lost Village. We also co-created an augmented reality app so that families could ‘find’ Smurfs in the real world.
‘Highly commended’ for Best Use of New Technology at the PR Week 2018 Awards.
Some examples of my own photography.
