Bad idea.

I’ve written before about how overthinking can damage your thinking. So I particularly enjoyed this extract on Creative Review of an article by Richard Holman, about how stress cripples creativity (and how laughter can diffuse it) making a strong case for indulging even the most laughable of ideas.

So let’s all give ourselves an extra minute to watch some #funny on Reddit (RIP Grumpy Cat), it might lead to our best ideas yet. 

….

Saying that, this article on creative process by Alex Arlich on The Drum is a good resource if a starting point is what you need. 

A Lego man on creativity

I like this from Lego, who recently released an ad that emphasised how the building bricks help release a child’s inner creative; ‘Rebuild the World’. This was inspired by research that showed a ‘crisis in creativity’, as we are seeing kids’ creative skills diminish, and there is less of a focus on teaching our children how to be creative, as academic skills take precedence. 

Apparently, the success of this spot won’t be judged on sales, it’ll be judged on how much Lego is considered a creative activity. 

In an interview with Contagious, a Lego man (sorry), said: “This isn’t a sales-based campaign, there are other ways to drive sales. Ultimately, it’s about making sure that we are purchased for the right reason.”

In the current climate of capitalism, consumerism and general negativity, this feels like an admirable statement that deserves recognition.